Rouri was founded in 2020 by Rocio Berrondo, way before conscious became a common word in the fashion industry.

With fair production, classic styles in natural fibres made to last, Rouri is known as a value-based brand. This is all rooted in a strong family story.

The Rouri story took its beginning in the coastal area of Barcelona around 2020 when Rocio moved to the mediterranean. Inspired by the beach and the beauty of mediterranean lifestyle. The name Rouri comes from Rocio´s nickname, her family calls her Rouri and since this is also a family, we became Rouri.

At Rouri, we prioritize quality and sustainability in everything we do. We select eco-friendly materials like organic cotton, merino wool, and linen, ensuring each piece not only stands the test of time but is also kind to the planet.

We work closely with certified suppliers and materials, committed to creating pieces that are both beautiful and responsible.

Today, Rouri is more than a brand—it’s a reflection of a shared belief in living with intention. Through every piece we create, we invite you to join us on this journey of crafting beauty, celebrating individuality, and embracing a mindful way of life.