Our current “home base” (headquarters) is Norfolk Island in the South Pacific, where Rachel grew up, and where her family has been for seven generations. Remote and very tiny at only 3x5 miles, the subtropical climate is made for self-reliance and the interdependence with nature - and depends on its population living a sustainable life. Norfolk Islanders feel a deep sense of pride and a responsibility to take care of their home. They speak a unique and special blend of 18th Century English and Tahitian. In the beautiful language of Norfuk, “KOOSHOO” means “feeling good.”

We started KOOSHOO as one small change that could make a big difference. We want to live more than a better life, we want to truly do good. Part of this greater mission is to leave this beautiful planet and its beings in better shape than we found it. To be fully transparent and respectful of our impact on the environment, on communities and on individuals. Each day we work together to create a lifestyle that feels balanced, joyful, inspired, and grateful.

This is about so much more than hair accessories. We are creating better products in a better way, while bringing meaning and connection to the world. Products that will last – but not in a landfill. Hair. Care.